Poole Bay locality is largely urban with practices that cover a diverse population. There are a mix of neighbourhoods including those among the most affluent and most deprived in Dorset. Some of the highest levels of child poverty and income deprivation in Dorset are seen in Alderney and Newtown. There is a higher proportion of older people aged 65 and over living in Poole Bay compared to the national average. There is also a neighbourhood within the north of the locality that is home to a large settled Gypsy and Traveller community.
The population has many positive aspects to support health and wellbeing, including good quality green spaces and coastal environments and generally a high level of income.